Nicotex Says U Quit I Quit

Encouraging India To Kick The Butt

Quitting Smoking. Good grief! Is there anything harder in the world? To help smokers who wanted to kick the habit, we created a support system, wherein a loved one joined in on the quitting journey. We collaborated with celebrities to promote the #UQuitIQuit movement with Hero ISL players.

The #UQuitIQuit Challenge

With a social influencer outreach and multi-media content across social, website and digital, we transformed the sponsorship into an integrated branded content movement with which we created a buzz over digital with over 100 videos, the #UQuitIQuit App, as well as the official website -
And as India started to quit smoking, Nicotex's sales took an upward curve.


Conversations Generated


Sales Numbers


Brand Awareness Increased