Lipton's 100 Days Of Summer
A Cool Summer
In order to reach out to new consumers and establish Lipton as a perfect refreshing drink for the scorching summers, we used the power of story-telling to create brand reliability and resonance.
Analog Turns Digital
Lipton was a brand primarily built through ATL channels. The task here was to use the power of mobile media platforms to its full effectiveness to generate brand discovery, garner user engagement and drive advocacy seamlessly.
The Summer Story
Traffic Cops are the backbone of efficient road travel in any city. But the tragic comedy in this case is that they are their efforts are unacknowledged, so far as to being generally hated. We decided to bring these unsung heroes, front and centre and elevate their image. How? The idea was deceptively simple. These heroes deserved a slight refreshment while standing under the scorching sun trying to make life easier for everyone else. And that’s exactly what we gave them. We gave them a bottle of refreshing Lipton Iced Tea as a token of appreciation for their job.
THE #REFRESH SMILES BECAME ONE OF THE TOP 10 VIDEO IN MAY 2016 ON YOUTUBE