HBO's Suicide Squad On WhatsApp
Heroic villians need a larger stage. Or maybe the smallest large stage that the world has to offer – the mobile. As HBO prepped to launch the iconic Suicide Squad on TV, we brought them to life on WhatsApp. And how! From action, to drama, to comedy – our WhatsApp campaign brought alive everything that our fans were looking for from the movie, creating an award winning campaign.
An Unexplored Platform
When brands look to interact with their fans, the first few platforms that they turn to are Facebook, Instagram and Twitter, or a combination of all. However, WhatsApp as a platform has rarely been explored by brands. The most ideal aspect of the WhatsApp platform is the fact that it is used by people on a daily basis and it has over 200 million active users in India.
The Much-Awaited Reunion Of The Villains
With a movie premiere as exciting as Suicide Squad and its iconic outcast characters, it was imperative for HBO to engage with viewers in a clutter free manner that was not just fun, but also had a personal connect.
A Rendezvous With Supervillians
The new WhatsApp status feature was leveraged to execute this three week long activity where fans were engaged and updated about the movie on a daily basis.
Daily Status Views
The campaign continued for three weeks and the results were phenomenal; in a matter of hours we gained over 800 contacts organically, gaining over 1000 new contacts on certain days.
Making HBO India the first brand in the media and entertainment space to capitalize on the WhatsApp status feature!