Building a long-tail approach with multiple steps like Restructuring, AB Testing, Robust Tracking and different campaigns like Search, Smart, Discovery, Performance Max and Facebook Lead Ads. After the testing Pan-India, only the best performing campaigns were kept at the end.
1. To obtain not just leads, but quality leads while bringing down overall cost per acquisition.
2.To bring down down the CPQL to under INR 1000.
1. Dropped CPQL by 261%.
2. Increased digital sales by 300%.