How Orientbell Tiles dropped it’s CPQL by 261%

Idea:

Building a long-tail approach with multiple steps like Restructuring, AB Testing, Robust Tracking and different campaigns like Search, Smart, Discovery, Performance Max and Facebook Lead Ads. After the testing Pan-India, only the best performing campaigns were kept at the end.

Objective:

1. To obtain not just leads, but quality leads while bringing down overall cost per acquisition.
2.To bring down down the CPQL to under INR 1000.

Results:

1. Dropped CPQL by 261%.
2. Increased digital sales by 300%.

Date:
July 2022
Date:
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