How Dabur Real Activ went beyond Women’s Day to celebrate women who give their 100% every moment, every day

Idea:

The race to ambition is the same for men and women. In its own objectivity, it seems absolutely fair. A fair chance to dream for everyone regardless of gender. However, the reality is quite different. The hurdles for men and women are so vastly different that the question of fairness seems a little offensive at times. This was our observation. Our proposition.

Objective:

1.To build the brand proposition of ‘100%’ and position and tie it to Women’s Day Topical 2.Drive engagement and spread awareness around the struggles of Women while seamlessly incorporating our product

Date:
March 2022
Date:
oh hello you
Award-winning
creative agency.
Delivering high-quality projects for international clients. Ask us about digital, branding and storytelling.

GENERAL INQUIRIES
[email protected]

SOCIAL MEDIA