How Dabur Fem broke the bias for Women’s Day by normalizing second marriages

Idea:

The Karwachauth campaign helped the brand in meeting their sales expectations and attracting relevant audiences, this motivated them to utilize women oriented events to harp on their brand proposition of “inner glow.”

Objective:

The objective of this campaign is to defy convention and could be termed as path-breaking. Firstly, using a second marriage to showcase lavish celebrations and using a woman who is also a mother. A woman who is quirky and bold enough to acknowledge the brand’s attempt to appear more real and relatable to the target group.

Date:
March 2022
Date:
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